> For the complete documentation index, see [llms.txt](https://docs.whiteswan.io/partner-knowledge-base/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.whiteswan.io/partner-knowledge-base/branding-and-white-labeling/branding-and-design/brand-identity.md).

# Brand Identity

Brand Identity defines how your organization is visually represented across the White Swan experience, including logos, loaders, and core display preferences.

<figure><img src="/files/aRJlmmtD82DINaQrLszB" alt=""><figcaption></figcaption></figure>

***

#### What you can customize

**Logo**

* Upload your primary logo (PNG with transparent background recommended, layout as horizontal logotype and optional logo symbol)
* Upload a separate dark mode logo. If you don't have a dark mode logo, or don't want to create one, we will automatically generate a white version of your main logo.
* Control logo size (e.g., small vs large display)
* Optionally co-brand with a parent organization (e.g., show both names in header)

**Loader / Visual Assets**

* Upload custom loader animations (GIF or SVG)
* Separate assets can be set for light mode and dark mode

**Theme Settings**

* Enable or disable dark mode for your experience
* If you disable dark mode, you can select a default mode (light or dark)


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