Custom Domain

Overview

White Swan allows you to fully white-label your client experience using your own domain.

Instead of sending clients to a generic link, you can host your entire experience on a domain you control — creating a seamless, branded journey from start to finish.

For most partners, this is the recommended way to get started with infrastructure white labeling, as it:

• Requires minimal setup

• Immediately strengthens trust with clients

• Creates a consistent branded experience

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How it works

You connect a domain or subdomain (e.g. insurance.yourcompany.com) to White Swan. Once connected:

• All client-facing pages run on your domain

• Links shared with clients are branded

• The experience feels fully owned by your company

We recommend using a subdomain rather than your main website domain to avoid conflicts.

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Setup Flow

To access

Step 1: Enter Your Domain

Provide the domain or subdomain you want to use.

Examples:

• insurance.yourcompany.com

• apply.yourcompany.com

Avoid:

• Using your root domain if it already hosts a website

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Step 2: Configure DNS

We’ll generate DNS records for you.

You’ll need to:

1. Go to your DNS provider (e.g. GoDaddy, Cloudflare)

2. Add the records exactly as provided

3. Save changes

Once added, click Verify inside White Swan.

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Step 3: Verify & Activate

Domain verification can take:

• A few minutes (fast cases)

• Up to 48 hours (depending on DNS propagation)

Once verified:

• Your domain becomes active

• Your experience is live on your branded URL

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Customize Your Domain Experience

After setup, you can customize:

• Search/social sharing title

• Description (SEO preview)

• Sharing image

• Favicon

This ensures your links look polished when shared.

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Managing Your Domain

You can:

• Update branding and metadata anytime

• Edit or replace your domain

• Remove and restart setup if needed