# Email

#### **Overview**

White label email allows all platform communications to be sent from your own domain instead of a generic sender.

This means:

* Emails appear as coming from your company
* Clients trust and recognize communications
* Your brand is reinforced across every interaction

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#### **How it works**

White Swan uses [Postmark](https://postmark.com/) to deliver emails with high reliability.

By connecting your domain:

* Emails are sent from your domain
* Deliverability is maintained through proper authentication
* You retain full brand control

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#### **Setup Flow**

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**Step 1: Create a Postmark Account**

[Create a free Postmark account](https://account.postmarkapp.com/sign_up) to power your email delivery.

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**Step 2: Connect Your Domain**

Inside Postmark, on the [domain page](https://account.postmarkapp.com/signature_domains):

1. Add your domain
2. Copy the DNS records provided
3. Add them to your DNS provider (eg. Godaddy, Cloudflare)

This verifies you own the domain and enables sending.

***

**Step 3: Add API Token**

Once your domain is set up, visit the [service page](https://account.postmarkapp.com/servers) and:

1. Go to your Postmark server
2. Copy the API token
3. Paste it into White Swan

We securely store this to send emails on your behalf.

***

**Step 4: Customize Email Settings**

You can configure:

* Company-wide email address
* Email background color
* Email disclaimers
* Company address

These settings apply across all outgoing emails.

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**Step 5: Send Test Emails**

Before going live, test:

* Company emails
* User-level emails

This ensures formatting and branding look correct.

***

**Step 6: Approval & Activation**

If your account is newly created, Postmark may require account approval. This typically happens within 24 hours but can take longer on weekends.

Once approved, white labeled emails in White Swan are automatically activated.

***

#### **Important Notes**

* Email setup is optional to start
* Default emails work out of the box
* White labeling is recommended as you scale