Overview
White label email allows all platform communications to be sent from your own domain instead of a generic sender.
This means:
Emails appear as coming from your company
Clients trust and recognize communications
Your brand is reinforced across every interaction
How it works
White Swan uses Postmark to deliver emails with high reliability.
By connecting your domain:
Emails are sent from your domain
Deliverability is maintained through proper authentication
You retain full brand control
Setup Flow
Step 1: Create a Postmark Account
Create a free Postmark account to power your email delivery.
Step 2: Connect Your Domain
Inside Postmark, on the domain page:
Add your domain
Copy the DNS records provided
Add them to your DNS provider (eg. Godaddy, Cloudflare)
This verifies you own the domain and enables sending.
Step 3: Add API Token
Once your domain is set up, visit the service page and:
Go to your Postmark server
Copy the API token
Paste it into White Swan
We securely store this to send emails on your behalf.
Step 4: Customize Email Settings
You can configure:
Company-wide email address
Email background color
Email disclaimers
Company address
These settings apply across all outgoing emails.
Step 5: Send Test Emails
Before going live, test:
Company emails
User-level emails
This ensures formatting and branding look correct.
Step 6: Approval & Activation
If your account is newly created, Postmark may require account approval. This typically happens within 24 hours but can take longer on weekends.
Once approved, white labeled emails in White Swan are automatically activated.
Important Notes
Email setup is optional to start
Default emails work out of the box
White labeling is recommended as you scale
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