Overview of White Labeling

White Swan is designed to operate as your platform — not ours.

Through a combination of branding, infrastructure, and communication controls, you can deliver a fully white-labeled insurance experience that appears native to your business.

This means your clients interact with:

• Your brand

• Your domain

• Your communications

— while White Swan powers everything behind the scenes, all without requiring complicated coding or technical resources.

What White Labeling Includes

White labeling in White Swan operates across three layers:

🧱 Branding & Design

Customize how the platform looks and feels:

• Logos and visual identity

• Colors, typography, and UI elements

• Buttons, forms, and layout styling

• Light and dark mode behavior

🌐 Platform Ownership

Control where the experience lives:

• Custom domains (e.g. insurance.yourcompany.com)

• Hosted or embedded experiences

💬 Communication Ownership

Control how the platform communicates with your clients:

• White-labeled email delivery

• White-labeled phone and messaging systems

A Flexible Approach

You can start simple and expand over time.

Many partners begin by:

• Adding their logo

• Setting up a custom domain

From there, they gradually refine branding, communications, and deeper customization as their business evolves.

White Swan is built to support both:

• Quick, lightweight setups

• Fully customized, enterprise-grade branded experiences

Designed for Ownership

The goal is not just customization — it’s ownership.

White Swan enables you to offer insurance as a seamless extension of your own product, brand, or service.