> For the complete documentation index, see [llms.txt](https://docs.whiteswan.io/partner-knowledge-base/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.whiteswan.io/partner-knowledge-base/branding-and-white-labeling/overview-of-white-labeling.md).

# Overview of White Labeling

White Swan is designed to operate as your platform — not ours.

Through a combination of branding, infrastructure, and communication controls, you can deliver a fully white-labeled insurance experience that appears native to your business.

This means your clients interact with:

* Your brand
* Your domain
* Your communications

— while White Swan powers everything behind the scenes, all without requiring complicated coding or technical resources.

### What White Labeling Includes

White labeling in White Swan operates across three layers:

#### 🧱 Branding & Design

Customize how the platform looks and feels:

* Logos and visual identity
* Colors, typography, and UI elements
* Buttons, forms, and layout styling
* Light and dark mode behavior

#### 🌐 Platform Ownership

Control where the experience lives:

* Custom domains (e.g. insurance.yourcompany.com)
* Hosted or embedded experiences

#### 💬 Communication Ownership

Control how the platform communicates with your clients:

* White-labeled email delivery
* White-labeled phone and messaging systems

### A Flexible Approach

You can start simple and expand over time.

Many partners begin by:

* Adding their logo
* Setting up a custom domain

From there, they gradually refine branding, communications, and deeper customization as their business evolves.

White Swan is built to support both:

* Quick, lightweight setups
* Fully customized, enterprise-grade branded experiences

### Designed for Ownership

The goal is not just customization — it’s ownership.

White Swan enables you to offer insurance as a seamless extension of your own product, brand, or service.