# Overview of White Labeling White Swan is designed to operate as your platform β€” not ours. Through a combination of branding, infrastructure, and communication controls, you can deliver a fully white-labeled insurance experience that appears native to your business. This means your clients interact with: * Your brand * Your domain * Your communications β€” while White Swan powers everything behind the scenes, all without requiring complicated coding or technical resources. ### What White Labeling Includes White labeling in White Swan operates across three layers: #### 🧱 Branding & Design Customize how the platform looks and feels: * Logos and visual identity * Colors, typography, and UI elements * Buttons, forms, and layout styling * Light and dark mode behavior #### 🌐 Platform Ownership Control where the experience lives: * Custom domains (e.g. insurance.yourcompany.com) * Hosted or embedded experiences #### πŸ’¬ Communication Ownership Control how the platform communicates with your clients: * White-labeled email delivery * White-labeled phone and messaging systems ### A Flexible Approach You can start simple and expand over time. Many partners begin by: * Adding their logo * Setting up a custom domain From there, they gradually refine branding, communications, and deeper customization as their business evolves. White Swan is built to support both: * Quick, lightweight setups * Fully customized, enterprise-grade branded experiences ### Designed for Ownership The goal is not just customization β€” it’s ownership. White Swan enables you to offer insurance as a seamless extension of your own product, brand, or service. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.whiteswan.io/partner-knowledge-base/branding-and-white-labeling/overview-of-white-labeling.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.