# New Plan Request Started

This trigger runs each time an end-user initiates a request for a personal plan through a [page](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/using-the-platform/page-types-overview) or a [custom case](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/using-the-platform/custom-cases) via your White Swan account.

{% hint style="info" %}
For capturing new leads through your White Swan account, this is the best trigger to use, as it is the earliest trigger in the [end-user experience](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/client-experience).
{% endhint %}

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**Data Returned by the Trigger:**

<table data-full-width="true"><thead><tr><th>Field Name</th><th>Field Type</th><th>Example Value</th><th>Description</th></tr></thead><tbody><tr><td>Event Message</td><td>Text</td><td>John Doe just started a personal plan request for a Variable Universal Life Accumulation plan through one of your White Swan pages. View the request internally at https://app.whiteswan.io/partner_case/john-doe</td><td>A message providing an overview of the new plan request</td></tr><tr><td>Client Full Name</td><td>Text</td><td>John Doe</td><td>Full name of the client</td></tr><tr><td>Client First Name</td><td>Text</td><td>John</td><td>First name of the client</td></tr><tr><td>Client Last Name</td><td>Text</td><td>Doe</td><td>Last name of the client</td></tr><tr><td>Client Email</td><td>Text</td><td><a href="mailto:johndoe@gmail.com">johndoe@gmail.com</a></td><td>Email address of the client</td></tr><tr><td>Client Phone Number</td><td>Text</td><td>1234567890</td><td>Phone number of the client</td></tr><tr><td>Request Policy Type</td><td>Text</td><td>Variable Universal Life</td><td>Type of policy requested</td></tr><tr><td>Request Main Goal</td><td>Text</td><td>Accumulation</td><td>Main goal of the request</td></tr><tr><td>Request ID</td><td>Text</td><td>215708652x41096812345</td><td>Unique identifier for the request</td></tr><tr><td>Request Source Page</td><td>Text</td><td>Variable Universal Life Page</td><td>Page from which the request originated</td></tr></tbody></table>