# New Application Started

This event happens when an end-user starts a new [application](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/client-experience/applications) for a [personal plan](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/client-experience/personal-plans)o, either by starting to fill out our online application or by scheduling a call with their [client success manager](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/platform-capabilities/client-success-managers-and-advanced-planning).

{% hint style="info" %}
Application can be initiated in two ways: either online or by scheduling a call. The trigger will provide details on the mode of application initiation.
{% endhint %}

***

<details>

<summary>Sample Payload</summary>

```json
{
"event_message": "John Doe just started a new online application for their White Swan Variable Universal Life Accumulation plan from Nationwide.",
"application_mode": "Online",
"application_status": "Application Started",
"client_name": "John Doe",
"client_email": "johndoe@gmail.com",
"client_phone": "(123) 456 7890",
"plans_applied_for_ids": [
          "28512058x1895136",
          "12812081x2806601"
],
"associated_request_id": "10812350358"
}
```

</details>

**Data Returned by this Event:**

<table data-full-width="true"><thead><tr><th>Field Label</th><th>Field Key</th><th>Field Type</th><th>Example Value</th><th>Description</th></tr></thead><tbody><tr><td>Event Message</td><td>event_message</td><td>Text</td><td>John Doe just started a new online application for their White Swan Variable Universal Life Accumulation plan from Nationwide.</td><td>Message detailing the event</td></tr><tr><td>Application Mode</td><td>application_mode</td><td>Text</td><td>Online</td><td>Mode of application initiation (Online/Call)</td></tr><tr><td>Application Status</td><td>application_status</td><td>Text</td><td>Application Started</td><td>Current status of the application</td></tr><tr><td>Client Full Name</td><td>client_name</td><td>Text</td><td>John Doe</td><td>Full name of the client</td></tr><tr><td>Client Email</td><td>client_email</td><td>Text</td><td>johndoe@gmail.com</td><td>Email address of the client</td></tr><tr><td>Client Phone Number</td><td>client_phone</td><td>Text</td><td>1234567890</td><td>Phone number of the client</td></tr><tr><td>ID(s) of Plans to be Applied For</td><td>plans_applied_for_ids</td><td>List</td><td>28512x36058, 1283651x2013681</td><td>List of IDs for the plans the client applied for</td></tr><tr><td>ID of Associated Plan Request</td><td>associated_request_id</td><td>Text</td><td>108123x2550358</td><td>ID of the associated plan request</td></tr></tbody></table>