# New Application Started

This trigger runs when an end-user starts a new [application](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/client-experience/applications) for a [personal plan](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/client-experience/personal-plans), either by starting to fill out an online application or by scheduling a call with their [client success manager](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/platform-capabilities/client-success-managers-and-advanced-planning).

{% hint style="info" %}
Application can be initiated in two ways: either online or by scheduling a call. The trigger will provide details on the mode of application initiation.
{% endhint %}

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**Data Returned by the Trigger:**

<table data-full-width="true"><thead><tr><th>Field</th><th>Field Type</th><th>Example Value</th><th>Description</th></tr></thead><tbody><tr><td>Event Message</td><td>Text</td><td>John Doe just started a new online application for their White Swan Variable Universal Life Accumulation plan from Nationwide.</td><td>Message detailing the event</td></tr><tr><td>Application Mode</td><td>Text</td><td>Online</td><td>Mode of application initiation (Online/Call)</td></tr><tr><td>Application Status</td><td>Text</td><td>Application Started</td><td>Current status of the application</td></tr><tr><td>Client Full Name</td><td>Text</td><td>John Doe</td><td>Full name of the client</td></tr><tr><td>Client Email</td><td>Text</td><td>johndoe@gmail.com</td><td>Email address of the client</td></tr><tr><td>Client Phone Number</td><td>Text</td><td>1234567890</td><td>Phone number of the client</td></tr><tr><td>ID of Applied For Plan</td><td>List</td><td>28512x36058, 1283651x2013681</td><td>List of IDs for the plans the client applied for</td></tr><tr><td>ID of Associated Plan Request</td><td>Text</td><td>108123x2550358</td><td>ID of the associated plan request</td></tr></tbody></table>