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White Swan for Partners
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  • White Swan for Partners Knowledge Base
  • 💡Platform Overview
    • Introduction to White Swan for Partners
    • Platform Capabilities
      • Digital Insurance Experiences
      • Supported Product Types
      • Supported Solution Types
      • Best-Interest Philosophy
      • Client Success Managers & Advanced Planning
    • Quick Start Guide
    • Using the Platform
      • White Labeling
      • Instant vs Custom Quotes
      • Page Types Overview
      • Sharing Pages
      • Customizing Pages
      • Custom Cases
      • Tracking Cases
      • General Company Settings
      • Policy Solve For Options
    • Client Experience
      • Guided vs Quick Quote Flow
      • Policy Type Recommendation Engine
      • Sample Plan Visualizations
      • Personal Plan Requests
      • Personal Plans
      • Applications
      • Underwriting & Issuance
    • Page
    • Plans to Access Platform
      • Concierge Plan
      • Digital Agent Plan
      • Innovator Plan
    • Instantly Quotable Carriers/Policies
    • Earnings
      • Understand Life Compensation & Our Philosophy
      • Activating Earnings
      • Licensing Considerations
      • Tracking Earnings
    • Platform Roadmap
    • Submit A Feature Request
  • 💻Embedding White Swan
    • Overview of White Swan Embed
    • Quick Start Guide
    • Using Embed + API/Zapier
  • ⚡Zapier Integration
    • Overview of Zapier Integration
    • Quick Start Guide
    • Example Use Cases
      • Integrate With CRMs
      • Integrate With Accounting/Payroll Tools
      • Integrate With Marketing Platforms
      • Integrate With Business Intelligence/Analytics Tools
      • Integrate With App/Website Builders
    • Data Formatting Standards
    • Triggers
      • New Plan Request Started
      • Plan Request Finished
      • New Personal Plan
      • New Change Request
      • New Application Started
      • Application Finished
      • New Plan Offered
      • New Plan Delivered
      • New Earnings Event
    • Create Actions
      • Start Personal Plan Request
      • Submit Complete Plan Request
      • Create Pre-Fill Information
    • Search Actions
      • Plan Request(s)
      • Personal Plan(s)
      • Referred Client(s)
      • Account User(s)
      • Earnings Event(s)
    • Using ChatGPT To Create Zaps
  • ✨AI Landing Page Builder
    • Overview of AI Landing Page Builder
    • Generate Landing Pages With AI
    • Editing Landing Pages
  • ⚙️API Documentation
    • Overview of White Swan's API
    • Authentication
    • Data & API Standards
    • Webhooks
      • Creating/Managing Webhooks
      • New Plan Request Started
      • Plan Request Finished
      • New Personal Plan
      • New Change Request
      • New Application Started
      • Application Finished
      • New Plan Offered
      • New Plan Delivered
      • New Earnings Event
    • Action Calls
      • Start Personal Plan Request
      • Submit Complete Plan Request
      • Create Pre-Fill Information
    • Information Calls
      • Plan Request(s)
      • Personal Plan(s)
      • Referred Client(s)
      • Account User(s)
      • Earnings Event(s)
  • ⛳BackNine Integration
    • Overview of BackNine Integration
    • Quick Start Guide
    • Capabilities
      • Instant Quotes
      • Instant Applications
      • Case Support
  • 💹Wealthbox Integration
    • Overview of Wealthbox Integration
    • Quick Start Guide
    • Capabilities
      • Import Contact from Wealthbox
      • Search Wealthbox Contacts in White Swan
      • Start a Plan Request
    • Notification Settings
  • Other Direct Integrations
    • Paperclip
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  1. Platform Overview
  2. Platform Capabilities

Best-Interest Philosophy

At White Swan, our guiding principle is clear: to always recommend and design solutions that maximize the results of our clients through an unmatched carrier & product coverage and a sophisticated approach to product selection and design. Our advice is never influenced by our own potential earnings; instead, we optimize our recommendations to maximize the benefits for our clients.

Given our comprehensive offering of every available policy type, our partnerships with top life insurance carriers, and our data-driven approach bolstered by deep industry expertise, our best-interest philosophy truly sets us apart in the market.

Contrasting White Swan with Other Providers:

  1. Single or Limited-Carrier Providers: Some providers work exclusively with one, or just a handful of insurance carriers. The limitation here is clear: no single carrier offers the most competitive product for every customer segment. Working with such providers may subject clients to:

    • Less than optimal pricing or health rating.

    • Restrictions on coverage amounts or product features.

    • Limited policy type options.

  2. Instant Issue Product Providers: While the allure of instant issue products is the swift underwriting and issuance process, it often comes with trade-offs. Working with providers who exclusively offer these products may subject clients to:

    • Higher pricing due to the convenience factor.

    • Limited coverage amounts.

    • Reduced flexibility in product options.

  3. Providers Lacking Expertise or with Ulterior Motives: The principal-agent issue is prevalent in the insurance industry. Some providers, despite having access to a range of carriers and products, may prioritize their own earnings over the client's best interests in selecting and designing solutions for their clients. Others might lack the expertise to properly selecting and designing policies, and inadvertently place their clients with a less than optimal solution. This may subject clients to:

    • Suboptimal product selection and design.

    • Misaligned advice that doesn't truly cater to the client's needs.

White Swan's Distinction: While other providers may be constrained by a limited selection or may not always act in the best interests of their clients, White Swan is different. Our expansive carrier and product selection, combined with our unwavering commitment to our clients' best interests, ensures that our partners and their clients always receive optimal solutions tailored to their unique needs.

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Last updated 1 year ago

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