> For the complete documentation index, see [llms.txt](https://docs.whiteswan.io/partner-knowledge-base/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.whiteswan.io/partner-knowledge-base/api-documentation/webhooks/new-plan-request-started.md).

# New Plan Request Started

This event happens each time an end-user initiates a request for a personal plan through a [page](/partner-knowledge-base/platform-overview/using-the-platform/page-types-overview.md) or a [custom case](/partner-knowledge-base/platform-overview/using-the-platform/custom-cases.md) via your White Swan account.

{% hint style="info" %}
For capturing new leads through your White Swan account, this is the best event to use, as it is the earliest event in the [end-user experience](/partner-knowledge-base/platform-overview/client-experience.md).
{% endhint %}

***

<details>

<summary>Sample Payload</summary>

<pre class="language-json" data-overflow="wrap" data-full-width="true"><code class="lang-json">{
"event_message":"John Doe just started a personal plan request for a Variable Universal Life Accumulation plan through one of your White Swan pages. View the request internally at https://app.whiteswan.io/partner_case/john-doe",
<strong>"full_name": "John Doe",
</strong><strong>"first_name": "John",
</strong>"last_name": "Doe",
"email": "johndoe@gmail.com",
<strong>"phone_number": "1234567890",
</strong>"policy_type": "Variable Universal Life",
"main_goal": "Accumulation",
"request_id": "2157086524x1096812345",
"source_page": "Variable Universal Life Page"
}
</code></pre>

</details>

**Data Returned by this Event:**

<table data-full-width="true"><thead><tr><th>Field Label</th><th>Field Key</th><th>Field Type</th><th>Example Value</th><th>Description</th></tr></thead><tbody><tr><td>Event Message</td><td>event_message</td><td>Text</td><td>John Doe just started a personal plan request for a Variable Universal Life Accumulation plan through one of your White Swan pages. View the request internally at https://app.whiteswan.io/partner_case/john-doe</td><td>A message providing an overview of the new plan request</td></tr><tr><td>Client Full Name</td><td>full_name</td><td>Text</td><td>John Doe</td><td>Full name of the client</td></tr><tr><td>Client First Name</td><td>first_name</td><td>Text</td><td>John</td><td>First name of the client</td></tr><tr><td>Client Last Name</td><td>last_name</td><td>Text</td><td>Doe</td><td>Last name of the client</td></tr><tr><td>Client Email</td><td>email</td><td>Text</td><td><a href="mailto:johndoe@gmail.com">johndoe@gmail.com</a></td><td>Email address of the client</td></tr><tr><td>Client Phone Number</td><td>phone_number</td><td>Text</td><td>1234567890</td><td>Phone number of the client</td></tr><tr><td>Request Policy Type</td><td>policy_type</td><td>Text</td><td>Variable Universal Life</td><td>Type of policy requested</td></tr><tr><td>Request Main Goal</td><td>main_goal</td><td>Text</td><td>Accumulation</td><td>Main goal of the request</td></tr><tr><td>Request ID</td><td>request_id</td><td>Text</td><td>215708652x41096812345</td><td>Unique identifier for the request</td></tr><tr><td>Request Source Page</td><td>source_page</td><td>Text</td><td>Variable Universal Life Page</td><td>Page from which the request originated</td></tr></tbody></table>


---

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