# Custom Cases

White Swan's custom cases works much like your reusable pages, but are unique for each case, and offers a tailored approach to referring clients. Here's a closer look at how custom cases function and the flexibility they bring:

* **Initiation**: Custom cases can be started in multiple ways. Whether you prefer to start them manually via the dashboard or automate the process through our [Zapier C](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/overview-of-zapier-integration)[reate Actions](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/create-actions) or [Public API Action Calls](https://docs.whiteswan.io/partner-knowledge-base/api-documentation/action-calls), the choice is yours (both of the actions 'Starting a new request' and 'Submitting a complete request' will create a new custom case).
* **Customization**: Just like our standard pages, custom cases come with a wide array of [customization options](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/using-the-platform/customizing-pages) to ensure the experience aligns with your brand and client's expectations. Custom cases initiated through the 'Start a New Request' with Zapier or our API allows for further customization by allowing you to pre-answer questions in the plan request which will be skipped by users in those custom cases.
* **Filling Out**: The flexibility of custom cases extends to who fills them out. Whether it's a member of your team or the client themselves, the process remains seamless. Sharing a link to the custom case with your client is straightforward, ensuring they can access and complete it with ease.