# Using Embed + API/Zapier

The White Swan embedded experience is designed for adaptability. Using our API and/or Zapier integration, you can customize any [plan request experience](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/client-experience/personal-plan-requests) and use the returned URL in your embed.

**Example Customizations:**

* **Tailor Plan Requests:** You can cater to specific scenarios by exclusively offering expedited products, specific policy types, and more. Provide answers to any [personal plan](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/client-experience/personal-plan-requests) question to skip this question for the end-user. 
* **Turbo-Mode Configuration:** Configure the request to be in **turbo-mode** to bypass the entire extras section.
* **Pre-fill Client Data:** Pre-fill requests with information you already possess, such as contact details, gender, and date of birth. These question are then skipped, expediting the request process for your client.

{% hint style="info" %}
To go the extra mile in leveraging existing client data to make the experience more convenient for the client, you can additionally use the Create Pre-Fill Information action [on Zapier](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/create-actions/create-pre-fill-information) or [in our API](https://docs.whiteswan.io/partner-knowledge-base/embedding-white-swan/broken-reference) to pre-fill information in [end-users applications](https://docs.whiteswan.io/partner-knowledge-base/platform-overview/client-experience/applications).
{% endhint %}

***

**How to Embed Customized URLs**

1. When setting up the [API Call: Start Personal Plan Request](https://docs.whiteswan.io/partner-knowledge-base/api-documentation/action-calls/start-personal-plan-request) (or comparable [action in Zapier](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/create-actions/start-personal-plan-request)), set the `Embed URL` parameter to `true` .
2. The action/call will return a unique URL. In your White Swan embed code, the **UNIQUE URL** should be replaced with the unique URL returned from the action/call.

```markup
<iframe src="UNIQUE URL" id="WhiteSwanIframe" style="width:100vw;min-width:100%;min-height:100vh" loading="eager" allowfullscreen></iframe>
<script src="https://cdn.jsdelivr.net/gh/pontuslagerberg/whiteswan@latest/partner_embed.js"></script>
<link rel="stylesheet" type="text/css" href="https://cdn.jsdelivr.net/gh/pontuslagerberg/whiteswan@latest/partner_embed_styles.css">
```

3. Dynamically inserting the unique URL will vary based on your tech stack. For developers, our API provides a straightforward route. For Zapier users, your website builder may have a Zapier integration or a method to transfer data from another Zapier app into your website environment.

{% hint style="info" %}
If you're uncertain about building this integration, consider consulting with ChatGPT, a developer familiar with your tech stack, or get in touch with the White Swan for Partners team for assistance.
{% endhint %}