# Triggers

Triggers play an important role in the world of automation. They act as the initial spark that sets off a sequence of actions, allowing you to automate processes based on specific events associated with your White Swan account.

**Understanding Triggers:**

* Triggers initiate Zaps, which are the automations you create on Zapier.
* They correspond to specific events tied to your account.
* For those with a technical inclination, triggers can also be accessed through our [API webhooks](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/broken-reference). Doing this offers a more hands-on approach to interacting with them.

Each of the following pages delves into the details of each trigger, providing information on the data points they pass along:

* [**New Plan Request Started**](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/new-plan-request-started)
* [**Plan Request Finished**](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/plan-request-finished)
* [**New Personal Plan**](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/new-personal-plan)
* [**New Change Request**](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/new-change-request)
* [**New Application Started**](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/new-application-started)
* [**Application Finished**](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/application-finished)
* [**New Plan Offer**](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/new-plan-offered)
* [**New Plan Delivered**](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/new-plan-delivered)
* [**New Earnings Event**](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/new-earnings-event)

By understanding and effectively utilizing these triggers, you can craft an automated workflow that enhances both your operational efficiency and the end-user experience.