# Triggers

Triggers play an important role in the world of automation. They act as the initial spark that sets off a sequence of actions, allowing you to automate processes based on specific events associated with your White Swan account.

**Understanding Triggers:**

* Triggers initiate Zaps, which are the automations you create on Zapier.
* They correspond to specific events tied to your account.
* For those with a technical inclination, triggers can also be accessed through our [API webhooks](broken://pages/4oaAYMIZ14VfE5dIKEvy). Doing this offers a more hands-on approach to interacting with them.

Each of the following pages delves into the details of each trigger, providing information on the data points they pass along:

* [**New Plan Request Started**](/partner-knowledge-base/zapier-integration/triggers/new-plan-request-started.md)
* [**Plan Request Finished**](/partner-knowledge-base/zapier-integration/triggers/plan-request-finished.md)
* [**New Personal Plan**](/partner-knowledge-base/zapier-integration/triggers/new-personal-plan.md)
* [**New Change Request**](/partner-knowledge-base/zapier-integration/triggers/new-change-request.md)
* [**New Application Started**](/partner-knowledge-base/zapier-integration/triggers/new-application-started.md)
* [**Application Finished**](/partner-knowledge-base/zapier-integration/triggers/application-finished.md)
* [**New Plan Offer**](/partner-knowledge-base/zapier-integration/triggers/new-plan-offered.md)
* [**New Plan Delivered**](/partner-knowledge-base/zapier-integration/triggers/new-plan-delivered.md)
* [**New Earnings Event**](/partner-knowledge-base/zapier-integration/triggers/new-earnings-event.md)

By understanding and effectively utilizing these triggers, you can craft an automated workflow that enhances both your operational efficiency and the end-user experience.


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