# Integrate With Marketing Platforms

As a partner of White Swan, your primary role revolves around marketing, while White Swan manages all other operational aspects. Fortunately, Zapier facilitates seamless integration with a plethora of marketing platforms, including Mailchimp, Facebook, and Clickfunnels. For a comprehensive list of supported marketing apps, [click here](https://zapier.com/apps/categories/marketing).

While numerous automations can be crafted, here are some illustrative use cases to guide your integration:

***

**Automate Email Marketing List Updates:**

* **Objective:** Automatically add new White Swan leads to your email marketing software.
* **Template:** [Add new White Swan leads as Mailchimp subscribers](https://zapier.com/apps/mailchimp/integrations/white-swan/1554314/add-new-white-swan-leads-as-mailchimp-subscribers)
* **How it Works:** This template triggers with the [New Plan Request Started trigger](/partner-knowledge-base/zapier-integration/triggers/new-plan-request-started.md), searches for an email marketing subscriber with the same email, and if not found, enlists a new subscriber.

***

**Report Conversions to Ad Platforms:**

* **Objective:** Enhance advertising outcomes by automatically reporting conversions to your ads account.
* **Template:** [Send lead events in Facebook ads with new plan requests in White Swan](https://zapier.com/apps/facebook-conversions/integrations/white-swan/1554317/send-lead-events-in-facebook-ads-with-new-plan-requests-in-white-swan)
* **How it Works:** This template initiates with the [New Plan Request Started trigger](/partner-knowledge-base/zapier-integration/triggers/new-plan-request-started.md). It can be modified to report other conversion events, such as the [New Plan Request Finished trigger](/partner-knowledge-base/zapier-integration/triggers/plan-request-finished.md) or the [Application for Plan Finished trigger](/partner-knowledge-base/zapier-integration/triggers/application-finished.md). The data from the trigger is used to report the conversion to your ad platform.

***

**Targeted Advertising with Custom Audiences:**

* **Objective:** Enrich your advertising campaigns by adding new White Swan leads to a custom audience, enabling you to run advertising campaigns promoting complementary products to their White Swan plan.
* **Template:** [Add emails to Facebook custom audiences when new plan requests start in White Swan](https://zapier.com/apps/facebook-custom-audiences/integrations/white-swan/1554319/add-emails-to-facebook-custom-audiences-when-new-plan-requests-start-in-white-swan)
* **How it Works:** This template activates with the [New Plan Request trigger](/partner-knowledge-base/zapier-integration/triggers/new-plan-request-started.md), subsequently adding the individual initiating the request to a custom advertising audience. This audience can then be harnessed for highly targeted advertising campaigns.

***

By integrating White Swan with your marketing platforms, you can automate and optimize your marketing efforts, ensuring that you reach the right audience with the right message at the right time.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/example-use-cases/integrate-with-marketing-platforms.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.