# Integrate With Marketing Platforms

As a partner of White Swan, your primary role revolves around marketing, while White Swan manages all other operational aspects. Fortunately, Zapier facilitates seamless integration with a plethora of marketing platforms, including Mailchimp, Facebook, and Clickfunnels. For a comprehensive list of supported marketing apps, [click here](https://zapier.com/apps/categories/marketing).

While numerous automations can be crafted, here are some illustrative use cases to guide your integration:

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**Automate Email Marketing List Updates:**

* **Objective:** Automatically add new White Swan leads to your email marketing software.
* **Template:** [Add new White Swan leads as Mailchimp subscribers](https://zapier.com/apps/mailchimp/integrations/white-swan/1554314/add-new-white-swan-leads-as-mailchimp-subscribers)
* **How it Works:** This template triggers with the [New Plan Request Started trigger](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/new-plan-request-started), searches for an email marketing subscriber with the same email, and if not found, enlists a new subscriber.

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**Report Conversions to Ad Platforms:**

* **Objective:** Enhance advertising outcomes by automatically reporting conversions to your ads account.
* **Template:** [Send lead events in Facebook ads with new plan requests in White Swan](https://zapier.com/apps/facebook-conversions/integrations/white-swan/1554317/send-lead-events-in-facebook-ads-with-new-plan-requests-in-white-swan)
* **How it Works:** This template initiates with the [New Plan Request Started trigger](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/new-plan-request-started). It can be modified to report other conversion events, such as the [New Plan Request Finished trigger](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/plan-request-finished) or the [Application for Plan Finished trigger](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/application-finished). The data from the trigger is used to report the conversion to your ad platform.

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**Targeted Advertising with Custom Audiences:**

* **Objective:** Enrich your advertising campaigns by adding new White Swan leads to a custom audience, enabling you to run advertising campaigns promoting complementary products to their White Swan plan.
* **Template:** [Add emails to Facebook custom audiences when new plan requests start in White Swan](https://zapier.com/apps/facebook-custom-audiences/integrations/white-swan/1554319/add-emails-to-facebook-custom-audiences-when-new-plan-requests-start-in-white-swan)
* **How it Works:** This template activates with the [New Plan Request trigger](https://docs.whiteswan.io/partner-knowledge-base/zapier-integration/triggers/new-plan-request-started), subsequently adding the individual initiating the request to a custom advertising audience. This audience can then be harnessed for highly targeted advertising campaigns.

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By integrating White Swan with your marketing platforms, you can automate and optimize your marketing efforts, ensuring that you reach the right audience with the right message at the right time.